Category Archives: Direct Marketing

Improve Customer Retention by Targeting Segments in Motion

The ever popular and highly predictive “RFM” metric provides a static point in time view of your customers by their purchase total and number of months since last purchase to date.  In general, more recent customers with higher dollars and … Continue reading

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Winterberry’s Annual White Paper – Vertical Market Trends in Direct Mail 2009

Cross Country Computer, along with over 300 other industry leaders, participated in the Winterberry Group’s annual white paper survey earlier this year.  A key takeaway from this report is the evident trend from mass mailings to a more targeted approach … Continue reading

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