The number of new customers is a popular KPI request of a database provider. Believe it or not, there is more than one way to answer the question and key factors that can impact measurement. 1. Determining Original Purchase The … Continue reading
It’s been one year since the world shut down and a lot has happened. I started writing this in the early days of closure and realized it would be good to share for those who may not have experienced the … Continue reading
Looking for an easy way to make more money from your existing buyer file? Expand your marketable universe of email addresses. Now is the time to make sure you haven’t missed an opportunity to communicate through this budget friendly and … Continue reading
The ever popular and highly predictive “RFM” metric provides a static point in time view of your customers by their purchase total and number of months since last purchase to date. In general, more recent customers with higher dollars and … Continue reading
Finding incremental list rental universe that performs at your desired contribution threshold is critical when optimizing new customer acquisition. Marketers renting vertical lists who want to go beyond hotline prospects or turn a mediocre list into a winner have found great … Continue reading
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