The rise of new marketing and purchase channels has made it difficult to understand the true drivers of revenue. As a result, campaigns are not linked to purchases and performance is often understated leading to suboptimal decision making. CrossMatch™ is an automated reporting engine which enables marketers to understand what truly drives sales.

Channel proliferation has made understanding the true drivers of revenue difficult. Orders placed via the web are often driven by direct mail but buyers rarely enter a keycode. As a result, campaigns are not linked to purchases and performance is often understated leading to suboptimal decision making. CrossMatch™ is an automated on-line reporting tool which enables marketers to understand what truly drives sales.

  • CrossMatch™ marries the order placer to historical promotional files to determine which targeted efforts prompted a given purchase.
  • Tiered customizable matching levels weight presence on a given campaign file, in-home date, name and address as well as keycode components and response channel.
  • The output of this process is a set of robust excel reports analyzing campaign performance as well as a file that can feed into a marketing database containing the allocated key code associated with each transaction. Choose a reporting frequency that balances your need for information with your budget...including daily updates!


Contact us at Inquiry@CrossCountryComputer.com or 631-851-4234 to learn more

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