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Tag Archives: #dataaggregation
What is a New Customer? Are we talking about the same thing?
The number of new customers is a popular KPI request of a database provider. Believe it or not, there is more than one way to answer the question and key factors that can impact measurement. 1. Determining Original Purchase The … Continue reading
Posted in Analytics, Data, Data Management, Direct Marketing, Email, Marketing Strategy
Tagged #dataaggregation, #firsttimebuyers, #newcustomer
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