Channel proliferation has made understanding the true drivers of revenue difficult. Orders placed via the web are often driven by direct mail but buyers rarely enter a keycode. As a result, campaigns are not linked to purchases and performance is often understated leading to suboptimal decision making. CrossMatch™ is an automated on-line reporting tool which enables marketers to understand what truly drives sales.
- CrossMatch™ marries the order placer to historical promotional files to determine which targeted efforts prompted a given purchase.
- Tiered customizable matching levels weight presence on a given campaign file, in-home date, name and address as well as keycode components and response channel.
- The output of this process is a set of robust excel reports analyzing campaign performance as well as a file that can feed into a marketing database containing the allocated key code associated with each transaction. Choose a reporting frequency that balances your need for information with your budget...including daily updates!
Contact us at Inquiry@CrossCountryComputer.com or 631-851-4234 to learn more