The number of new customers is a popular KPI request of a database provider. Believe it or not, there is more than one way to answer the question and key factors that can impact measurement. 1. Determining Original Purchase The … Continue reading
Looking for an easy way to make more money from your existing buyer file? Expand your marketable universe of email addresses. Now is the time to make sure you haven’t missed an opportunity to communicate through this budget friendly and … Continue reading
The ever popular and highly predictive “RFM” metric provides a static point in time view of your customers by their purchase total and number of months since last purchase to date. In general, more recent customers with higher dollars and … Continue reading
I recently attended the Spring NEMOA conference in Boston and one hot topic of discussion was leveraging triggered email communication based upon recent behavior for higher order rates. Today, 20% of emails sent are triggered and the majority is “thrust” … Continue reading
With rising costs and being “green” on everyone’s mind, many have increased their budgetary focus on email marketing as a way of contacting and cultivating their customers. However, not all customer email addresses are gathered at point of sale. Email … Continue reading
Cross Country Computer
250 Carleton Avenue
East Islip, NY 11730-1240
Phone: (631) 851-4234
Inquiry@CrossCountryComputer.com
