Category Archives: Data Privacy

Best Practices for In-Store Data Collection: Balancing Efficiency, Privacy, and Data Retention

Effective customer communication is crucial for retention and growth, and it begins with the collection of contact information at the time of purchase. Online purchases are more conducive to gathering customer names, mailing and email addresses because this information is … Continue reading

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ACMA CCPA Panelist Tom Berger: Recap on Key Service Bureau Considerations

I was honored to participate in the recent CCPA panel discussion hosted by the ACMA. I provided my perspective on preparedness from the service bureau world. For those of you who could not attend, below is a recap of key … Continue reading

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Prepare Your Business Against Privacy, Postal & Tax Attacks

CCC is an active America Catalog Marketers Association member.  If you are concerned about postage regulations, programming for 12K+ tax rates under post Wayfair ruling laws and preparing your business to thrive while complying to new privacy regulations, I have … Continue reading

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