Category Archives: List Rental Fulfillment

FTC Orders Data Brokers to Disclose Information

December 21, 2012 | Posted by Tom Berger

http://www.dmnews.com/ftc-orders-data-brokers-to-disclose-operations-information/article/273181/ The link above will take you to an interesting article that may impact insurer’s evaluation of the reliability of ‘deceased databases’ beyond the Social Security Administration Death Master File (SSA DMF).   At times, we have been surprised to hear an insurer … Continue reading →

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List Rental: Modeling Choices (Non Co-Op)

March 17, 2009 | Posted by Elisa Berger, Ph.D.

Finding incremental list rental universe that performs at your desired contribution threshold is critical when optimizing new customer acquisition. Marketers renting vertical lists who want to go beyond hotline prospects or turn a mediocre list into a winner have found great … Continue reading →

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