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Best Practices for In-Store Data Collection: Balancing Efficiency, Privacy, and Data Retention

June 27, 2024 | Posted by Elisa Berger, Ph.D.

Effective customer communication is crucial for retention and growth, and it begins with the collection of contact information at the time of purchase. Online purchases are more conducive to gathering customer names, mailing and email addresses because this information is … Continue reading →

Posted in Data, Data Management, Data Privacy, Direct Marketing, Email, Marketing Strategy | Tagged , , , , , , , | Comments Off on Best Practices for In-Store Data Collection: Balancing Efficiency, Privacy, and Data Retention