The number of new customers is a popular KPI request of a database provider. Believe it or not, there is more than one way to answer the question and key factors that can impact measurement. 1. Determining Original Purchase The … Continue reading
Looking for an easy way to make more money from your existing buyer file? Expand your marketable universe of email addresses. Now is the time to make sure you haven’t missed an opportunity to communicate through this budget friendly and … Continue reading
Posted in Data, Data Management, Direct Marketing, Email, Hygiene, Marketing Strategy, Uncategorized
Tagged email, emailappend, emaildatabase, emailhygiene, emailmarketing
The ever popular and highly predictive “RFM” metric provides a static point in time view of your customers by their purchase total and number of months since last purchase to date. In general, more recent customers with higher dollars and … Continue reading
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Please see below for an article recapping the Florida First District Court of appeals’ August 5th 2014 opinion in regard to Thrivent Financial for Lutherans v. State of Florida, Department of Financial Services (DFS). In short, the court disagreed with … Continue reading
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There have been many recent developments impacting the insurance industry. This discussion covers the following: May 3rd 2013 GAO audit report identifying gaps in the SSA DMF and Verus Financial’s comments on same. May 8th 2013 GAO testimony addressing the … Continue reading
http://www.dmnews.com/ftc-orders-data-brokers-to-disclose-operations-information/article/273181/ The link above will take you to an interesting article that may impact insurer’s evaluation of the reliability of ‘deceased databases’ beyond the Social Security Administration Death Master File (SSA DMF). At times, we have been surprised to hear an insurer … Continue reading
Every company has its core competencies and most likely if you are an insurance company, your expertise has something to do with insurance and not necessarily data processing. Having said that, many organizations will consider performing Death Master Processing for … Continue reading
With recent state mandates and audits on the rise, the following steps will help insurance companies who want to ensure compliance with these newly passed death matching requirements. Assign an Internal Champion and Get Informed: Each company needs a dedicated … Continue reading
With rising costs and being “green” on everyone’s mind, many have increased their budgetary focus on email marketing as a way of contacting and cultivating their customers. However, not all customer email addresses are gathered at point of sale. Email … Continue reading