FTC Orders Data Brokers to Disclose Information

 http://www.dmnews.com/ftc-orders-data-brokers-to-disclose-operations-information/article/273181/

The link above will take you to an interesting article that may impact insurer’s evaluation of the reliability of ‘deceased databases’ beyond the Social Security Administration Death Master File (SSA DMF).   At times, we have been surprised to hear an insurer claim that they are ‘in compliance’ or ‘not concerned’ about death matching mandates because they are already performing deceased processing on some subset of their policy base using a source other than the SSA DMF.  Cross Country Computer has worked with many clients to explore how these ancillary deceased sources may be leveraged to help insurers comply with the NCOIL Model Unclaimed Property Act and state specific regulations such as NY’s Reg-200.  Based on extensive testing across many policy bases we have determined that these secondary data sources cannot be reasonably relied on as a primary source for death matching due to their higher error factor, gaps in coverage, and lack of transparency with regard to their sourcing and compilation methods.  As such, we have long been an advocate of using these databases as a supplemental source intended to help increase or decrease the relative confidence of marginal matches to the SSA DMF itself.  In doing so, it is critical that insurers (or providers such as CCC) segregate these lesser files from the core SSA DMF, as intermingling of data collected from multiple sources will decrease the overall reliability of your death matching results and make it more challenging to manage the research and outreach process.  We expect that this directive from the FTC will shed more light into how these sources are compiled, which in turn will help reveal some of their shortcomings.  Positively, the increased transparency could lead to improved practices and better reliability over time, however these benefits may be offset should these privacy mandates lead to certain data sources be eliminated.  We will continue to monitor this situation and keep you posted.

About Tom Berger

Thomas Berger is Chief Executive Officer of Cross Country Computer. Tom joined Cross Country in 1991 and acquired the company in 1996. During his tenure, Tom has overseen the debt-free growth of CCC and has been instrumental in strengthening the company’s infrastructure while simultaneously developing new services and diversifying into new business lines. Tom has personally developed the vision and design specifications for many of Cross Country’s systems, including TBeaut and CBeaut, our proprietary title and company name standardization products. In addition, Tom holds the patent for our Abandoned Property Escheat Assignment & Reporting System (APEARS™). Tom has served two terms as Treasurer of the Unclaimed Property Professionals Organization (UPPO) as well as two years as Secretary of the Unclaimed Property Committee within the Securities Transfer Association. He assisted in the creation of a white paper designed to educate the holder community about unclaimed property review and reporting practices. Tom has spoken frequently at Unclaimed Property conferences and was honored with the 2005 Unclaimed Property Holders Liaison Council’s (UPHLC) President’s Award. Tom is also an active member in numerous direct marketing related organizations including the Direct Marketing Association of Long Island, where, in 2012, he was selected as one of three inductees into the DMALI Hall of Fame. He is also a lifetime member of MENSA, the international High IQ society. Tom holds a BS degree in Management and Marketing from the Rochester Institute of Technology and has received military security clearance to oversee our government accounts.
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