The number of new customers is a popular KPI request of a database provider. Believe it or not, there is more than one way to answer the question and key factors that can impact measurement. 1. Determining Original Purchase The … Continue reading
It’s been one year since the world shut down and a lot has happened. I started writing this in the early days of closure and realized it would be good to share for those who may not have experienced the … Continue reading
Looking for an easy way to make more money from your existing buyer file? Expand your marketable universe of email addresses. Now is the time to make sure you haven’t missed an opportunity to communicate through this budget friendly and … Continue reading
The ever popular and highly predictive “RFM” metric provides a static point in time view of your customers by their purchase total and number of months since last purchase to date. In general, more recent customers with higher dollars and … Continue reading
Cross Country Computer, along with over 300 other industry leaders, participated in the Winterberry Group’s annual white paper survey earlier this year. A key takeaway from this report is the evident trend from mass mailings to a more targeted approach … Continue reading
Cross Country Computer
250 Carleton Avenue
East Islip, NY 11730-1240
Phone: (631) 851-4234
Inquiry@CrossCountryComputer.com
