Elisa Berger, Ph.D.

Elisa has been successfully helping database marketers achieve their ROI goals for over two decades. After building a solid reputation as a thought leader under the last name Krause, Elisa became partners with her husband, Tom Berger and joined Cross Country Computer (CCC) in 2008. Elisa leveraged her understanding of marketer needs to re-brand the company with the mission of bringing strategic marketing within the reach of all organizations, regardless of size. She developed the vision and specifications for the Database Marketing Optimization Suite, CCC’s high value, yet affordable tool for managing, analyzing and targeting customers. In her daily role, Elisa is responsible for the client services, new business development and analytics teams.  She works regularly with our database clients to provide advanced analyses and strategic recommendations.

Prior to joining CCC, Elisa is credited with creating the analytics offering at both MBS and Abacus, a division of Epsilon. As VP of Analytics at Abacus, Elisa was responsible for developing the Custom Analytics team, its product line and held accountability for the P & L. She also wrote the Abacus Annual Trend Report for both Consumer and Business Retailers.

Elisa remains an active member of the DMA, DMALI and NEMOA as well as an on-going contributor of thought leadership to the industry via white papers, articles, interviews and speaking engagements. She has been published and quoted in multiple trade publications such as DM News, Multichannel Merchant, Catalog Age, Catalog Success, B to B Magazine. In addition, Elisa is often a ghost-writer for other service providers. Elisa has been a conference speaker at NRF, ACC, DMA and CRMC as well as a judge for the international Echo awards for more than 5 years. She earned her Ph.D. in Applied Research at Hofstra University.

 


« Back