Increased use of the internet as a research and purchase channel has made it difficult to understand the true drivers of revenue. Orders placed via the web are often driven by direct mail but buyers rarely enter a keycode. As a result, campaigns are not linked to purchases and performance is often understated leading to suboptimal decision making. CrossMatch™ is an automated on-line reporting tool which enables marketers to understand what truly drives sales.
- CrossMatch™ marries the order placer to historical promotional files to determine which targeted efforts prompted a given purchase.
- Tiered customizable matching levels weight presence on a given campaign file, in-home date, name and address as well as keycode components and response channel.
- The output of this process is a set of robust excel reports analyzing campaign performance as well as a file that can feed into a marketing database containing the allocated key code associated with each transaction.
Contact us at Inquiry@CrossCountryComputer.com or 631-334-1810 to learn more