Why you Should be Tracking Time Between Purchases—And How to Use It to Drive Growth
Some KPIs take time to change—like lifetime value or customer lifecycle migration. While others, like time between purchases, are early warning signs […]
KPIs for Survival: Keep a Watchful Eye on your 12-Month Buyer Count
Is Your Business Growing—or Losing Momentum? Start With These Two Questions: The answers to these two simple questions surrounding your 12-month buyer […]
Navigating Attribution in a Multi-Channel World
It was such a privilege to be part of a NEMOA panel discussion with Donna Belardi (Chairman & CEO, Belardi Wong), Brian […]
Best Practices for In-Store Data Collection: Balancing Efficiency, Privacy, and Data Retention
Effective customer communication is crucial for retention and growth, and it begins with the collection of contact information at the time of […]
Improve Customer Retention by Targeting Segments in Motion
The ever popular and highly predictive “RFM” metric provides a static point in time view of your customers by their purchase total […]