KPIs for Survival: Keep a Watchful Eye on your 12-Month Buyer Count
Is Your Business Growing—or Losing Momentum? Start With These Two Questions: The answers to these two simple questions surrounding your 12-month buyer […]
Navigating Attribution in a Multi-Channel World
It was such a privilege to be part of a NEMOA panel discussion with Donna Belardi (Chairman & CEO, Belardi Wong), Brian […]
Best Practices for In-Store Data Collection: Balancing Efficiency, Privacy, and Data Retention
Effective customer communication is crucial for retention and growth, and it begins with the collection of contact information at the time of […]
Improve Customer Retention by Targeting Segments in Motion
The ever popular and highly predictive “RFM” metric provides a static point in time view of your customers by their purchase total […]