Why you Should be Tracking Time Between Purchases—And How to Use It to Drive Growth
Some KPIs take time to change—like lifetime value or customer lifecycle migration. While others, like time between purchases, are early warning signs […]
Things I Learned at the ACMA Forum This May
The ACMA Forum in Washington, DC this May delivered a timely reality check for anyone involved in ecommerce, digital marketing, or basically […]
KPIs for Survival: Keep a Watchful Eye on your 12-Month Buyer Count
Is Your Business Growing—or Losing Momentum? Start With These Two Questions: The answers to these two simple questions surrounding your 12-month buyer […]
Navigating Attribution in a Multi-Channel World
It was such a privilege to be part of a NEMOA panel discussion with Donna Belardi (Chairman & CEO, Belardi Wong), Brian […]
Best Practices for In-Store Data Collection: Balancing Efficiency, Privacy, and Data Retention
Effective customer communication is crucial for retention and growth, and it begins with the collection of contact information at the time of […]
What is a New Customer? Are we talking about the same thing?
The number of new customers is a popular KPI request of a database provider. Believe it or not, there is more than […]
Business Lessons Learned 1 Year into the Pandemic
It’s been one year since the world shut down and a lot has happened. I started writing this in the early days […]
Email Database Checklist
Looking for an easy way to make more money from your existing buyer file? Expand your marketable universe of email addresses. Now […]
Prepare Your Business Against Privacy, Postal & Tax Attacks
CCC is an active America Catalog Marketers Association member. If you are concerned about postage regulations, programming for 12K+ tax rates under […]
Improve Customer Retention by Targeting Segments in Motion
The ever popular and highly predictive “RFM” metric provides a static point in time view of your customers by their purchase total […]