Vertical Markets Served

Publishers

Cross Country has developed a range of solutions specifically for our publishing clients. A big key to our success is our ability to not just retain multiple publication codes, but to offer scalable cost effective solutions that enable us to help you look at your subscriber (or prospect) database at the corporate level as well as each individual publication. This facilitates analysis across your entire subscriber base and improves your ability to identify cross-sell opportunities, while also delivering processing and cost efficiencies. Because individual publications often have a very specific target audience, our promo-history database solutions are particularly valuable in helping to determine how much to invest in targeting a potential subscriber before suppressing them from future offers.

For B2B publishers, our Title Beautification systems provide further resolution by refining your audience by their position, department and broad professional discipline. This are just a few examples of how we can help to reduce your acquisition costs and boost your subscriber-base, allowing you to command higher advertising rates and leading to better overall ROI.

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