Dr. Elisa Berger Senior Vice President

Elisa has been working in the industry to help database marketers acheive their ROI goals for the last 15 years.  During that time, she has held the title of VP, Analytics at both MBS and Abacus.  At Abacus, she was responsible for writing the Abacus Annual Trend Report for both Consumer and Business Retailers.  Elisa is an active member of the DMA Analytics Council and has been a contributor of thought leadership to the industry through articles, interviews and speaking engagements.  She has been published and quoted in multiple trade publications such as DM News, Multichannel Merchant, Catalog Age, Catalog Success, B to B Magazine.  Elisa has been a conference speaker at NRF, ACC, DMA and CRMC.  She earned a Ph.D. from Hofstra University in Applied Research.