Five Things to Consider when Deciding Whether to Outsource SSA DMF Processing

Every company has its core competencies and most likely if you are an insurance company, your expertise has something to do with insurance and not necessarily data processing.  Having said that, many organizations will consider performing Death Master Processing for … Continue reading

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5 steps Insurance Companies Need to Take Now for Death Matching Compliance

With recent state mandates and audits on the rise, the following steps will help insurance companies who want to ensure compliance with these newly passed death matching requirements. Assign an Internal Champion and Get Informed: Each company needs a dedicated … Continue reading

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Right Size your Database Spend

Over my career, I have frequently been asked to demonstrate how marketers can achieve the ROI from their marketing database.   While there are many ways to generate incremental revenue and cost savings, the ability to realize the desired rate of … Continue reading

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Hygiene for Modern Times

As the dominant purchase channel, the internet is causing an increase in hygiene issues.  Instead of trained data entry specialists, consumers enter their information directly.  The result is a higher incidence of foul language, typos and good data in the … Continue reading

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Ten Ideas for Triggered Emails

I recently attended the Spring NEMOA conference in Boston and one hot topic of discussion was leveraging triggered email communication based upon recent behavior for higher order rates.  Today, 20% of emails sent are triggered and the majority is “thrust” … Continue reading

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Quick Tips and techniques when using Email Append

With rising costs and being “green” on everyone’s mind, many have increased their budgetary focus on email marketing as a way of contacting and cultivating their customers.  However, not all customer email addresses are gathered at point of sale.  Email … Continue reading

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Winterberry’s Annual White Paper – Vertical Market Trends in Direct Mail 2009

Cross Country Computer, along with over 300 other industry leaders, participated in the Winterberry Group’s annual white paper survey earlier this year.  A key takeaway from this report is the evident trend from mass mailings to a more targeted approach … Continue reading

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List Rental: Modeling Choices (Non Co-Op)

Finding incremental list rental universe that performs at your desired contribution threshold is critical when optimizing new customer acquisition. Marketers renting vertical lists who want to go beyond hotline prospects or turn a mediocre list into a winner have found great … Continue reading

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