|
Home › B2C Marketers › Merge Purge Solutions
| Print |
| B2C Marketers |
Merge Purge Solutions |
The rising cost of direct mail has made it more important than ever to make every book count. To that end, Cross Country has been providing sophisticated merge purge services for over three decades. We offer multiple merge purge systems to help you customize matching logic, identify duplicate records, assign unique smart-key strategies, generate insightful marketing reports and produce deliverable and responsive output files. Our solutions are used to fulfill hundreds of merge purges annually including individual projects exceeding 50 million records.
We understand the need for speed! For each week of recency gained in the mail, response rates have been noted to increase by 1%. As such, we embrace automation within our systems to improve quality and reduce in-the-mail cycle time. Examples include our automated list-of-list reporting at the beginning of each project to conducting a comprehensive analysis of all mail files and generating a series of personalized proactive suggestions at the completion of each project, which can be used to improve your targeting and acquisition strategy.
We help you to capture postage savings by proactively presorting mail files into a sequence that improves qualification rates and makes it easier and more cost effective for the USPS to handle and deliver. Our USPS approved solutions will sort and code your mail file to earn the maximum postage discounts. There is a wide range of equipment that is used by commercial printers to physically print name and address information onto direct mail pieces. Each inkjet machine has a unique set of specifications with regard to the way data has to be electronically formatted to print correctly. Because we have established relationships with all of the key printers and lettershops, we offer all industry standard inkjet formatting options.
By eliminating more duplicates, employing smart-key strategies, saving postage costs and reducing in-the-mail cycle time, we help you achieve higher returns through optimized targeting at a lower cost. The end result is a higher return on investment and faster database growth.
Need more information about MergePlusTM? Click here.
|
